How every engagement runs
The Auctoritas Marketing Cycle
Every engagement runs on a 90-day loop. Each cycle builds on the last, so your results improve over time.
Five steps, every 90 days
01
Assess
Find out where you really stand: audience, channels, content and results.
02
Plan
Set 90-day goals, KPIs, priorities and a content calendar.
03
Execute
Produce and publish using templates and a set workflow.
04
Measure
Track what matters on a simple dashboard, in plain numbers.
05
Refine
Keep what works, drop what doesn’t and reset the next 90 days.
Messaging as a system
Manageable, measurable and, importantly, repeatable. We don’t hand you a plan and walk away. We build a communications system your business can run month after month, with or without us.
01
Manageable
Sized to the team and budget you have today.
02
Measurable
A short list of KPIs tied to real outcomes: leads, inquiries, bookings and sales.
03
Repeatable
Documented workflows, templates and a calendar that keeps the work moving.
Keep the cycle turning
Quarterly Marketing Cycle Review
Keep the cycle turning. Every 90 days, we review your KPIs against targets, look at what worked and why, and set the next 90-day action plan and calendar. Included at no extra cost with Growth and Influence Partner social media retainers.
Start with an assessment
Find out what’s really working in your marketing, then get a practical 12-month plan built on 90-day cycles.
Ready to increase your influence?
Book a free 30-minute meeting to discuss your current communication challenges and needs, and plan your next steps.