Communications and Crisis Planning
Know what to say, every time.
Strong communication starts with a plan. Each of these fixed-scope projects gives you documents, templates and workflows that stay useful long after we’re done.
Communications Audit and Messaging Blueprint
A clear picture of where you stand and what to say.
- A review of your current channels and content
- An audience map with your priority segments
- Your core story and key messages
- A brand voice and tone guide
Social Media Marketing Plan
A repeatable plan for consistent, effective content.
- Goals, KPIs and a strategy for each platform
- Content themes and a 90-day content calendar
- A step-by-step production workflow and approval process
- Reusable post, caption and graphic templates
Crisis Communication Plan
Be ready before anything happens.
- A risk and vulnerability assessment
- Crisis team roles, responsibilities and escalation steps
- Scenario playbooks for your most likely risks
- Pre-approved holding statements
- A stakeholder contact map and social media crisis protocol
Training and Exercises (add-ons)
- Spokesperson and media training
- A tabletop crisis exercise for your leadership team
- Content workflow training for your in-house staff
Best for: Businesses with inconsistent messaging, teams that want to bring social media in-house and organizations with no written crisis plan.
How clear and consistent is your messaging today? Find out in the free Self-Check →