Crisis Readiness Retainers

Be ready before it happens.

A crisis rarely gives notice. A negative story, a data breach, a workplace incident or a post that goes viral for the wrong reasons can damage years of trust in hours. Crisis readiness retainers make sure you’re never starting from zero.

Prepared: $6,000/year

For smaller businesses that want a current plan without a standby commitment.

  • Your crisis plan kept current and on file
  • Annual crisis plan review and update
  • Holding statements refreshed twice a year
  • Priority over non-retainer clients, and no Rapid Response Block
  • 10% off incident response

Prepared doesn’t include a guaranteed response time. Upgrade to Ready or Assured at any time, and the unused part of your fee is credited.

Ready: $1,500/month

  • Annual crisis plan review and update
  • Quarterly refresh of your holding statements
  • Guaranteed response within 4 hours
  • 15% off incident response

Assured: $3,000/month

Everything in Ready, plus:

  • Guaranteed response within 1 hour
  • Social listening and early-warning alerts
  • An annual tabletop crisis exercise for your leadership team
  • 8 hours of incident response included each year

12-month term on all plans. Prepared is billed annually or quarterly. A Crisis Communication Plan is required; if you don’t have one, we’ll build it with you during onboarding.

Best for: Businesses in public-facing, regulated or reputation-sensitive industries, and any leadership team that wants to know exactly what happens when the phone rings.

Book a free 30-minute meeting to assess your readiness

All prices are in Canadian dollars and exclude taxes.