Crisis Readiness Retainers
Be ready before it happens.
A crisis rarely gives notice. A negative story, a data breach, a workplace incident or a post that goes viral for the wrong reasons can damage years of trust in hours. Crisis readiness retainers make sure you’re never starting from zero.
Prepared
For smaller businesses that want a current plan without a standby commitment.
- Your crisis plan kept current and on file
- Annual crisis plan review and update
- Holding statements refreshed twice a year
- Priority over non-retainer clients, and no Rapid Response Block
- 10% off incident response
Prepared doesn’t include a guaranteed response time. Upgrade to Ready or Assured at any time, and the unused part of your fee is credited.
Ready
- Annual crisis plan review and update
- Quarterly refresh of your holding statements
- Guaranteed response within 4 hours
- 15% off incident response
Assured
Everything in Ready, plus:
- Guaranteed response within 1 hour
- Social listening and early-warning alerts
- An annual tabletop crisis exercise for your leadership team
- 8 hours of incident response included each year
12-month term on all plans. Prepared is billed annually or quarterly. A Crisis Communication Plan is required; if you don’t have one, we’ll build it with you during onboarding.
Best for: Businesses in public-facing, regulated or reputation-sensitive industries, and any leadership team that wants to know exactly what happens when the phone rings.
Could you respond well in the first hour? Score your crisis readiness in the free Self-Check →